Charles and Colvard manufacture, market and distribute moissanite jewels for sale in the worldwide jewelry market. Moissanite, also known by its chemical name, silicon carbide, is a rare, naturally occurring mineral found primarily in meteorites. The Company is the sole manufacturer of scientifically-made moissanite jewels. Their strategy is to create a unique brand image which positions moissanite as a jewel in its own right, distinct from all other jewels based on its fire, brilliance, luster, durability and rarity.